Knowledge Economic City (KEC), the publicly listed master developer leading Madinah’s urban transformation, has signed a landmark strategic partnership with Apparel Group, one of the Middle East’s leading retail and lifestyle conglomerates, to introduce 24 internationally recognized retail and dining brands across 8,686 square meters at Multaqa AlMadinah Mall.

Representing one of the largest retail leasing partnerships ever secured in Madinah, the agreement marks a significant milestone in KEC’s vision to establish Multaqa AlMadinah Mall as the city’s premier destination for lifestyle, shopping and dining. It also reflects the growing confidence of leading international retailers in Madinah’s evolving retail landscape, and in KEC’s long-term strategy to deliver world-class mixed-use destinations.

The partnership will assemble one of the most comprehensive retail offerings ever brought together in a single destination in Madinah. Apparel Group will introduce 18 fashion, lifestyle and specialty retail brands alongside 6 internationally recognized food and beverage concepts, creating a diverse mix designed to serve residents, visitors, and the millions of pilgrims who visit to the Holy City each year.

In a further milestone for the city, 10 of these brands will open in Madinah for the first time. They include Nando’s, Koton, Wagamama, Birkenstock, Kyra Labs, Levi’s, Forever New, Rituals, Babies & More and Cakes & Bubbles, significantly broadening Madinah’s retail and dining offering while introducing entirely new lifestyle experiences for the local community and visitors alike.

Developed by Knowledge Economic City, Multaqa AlMadinah Mall forms the retail heart of a landmark mixed-use destination that brings premium retail together with the 390-key Hilton hotel, 66 Hilton-branded residences, commercial offices and lively public spaces. Together, these components create a dynamic destination where people can shop, dine, stay, work and connect, further strengthening Madinah’s position as one of Saudi Arabia’s leading destinations for investment, tourism and quality of life, in line with Saudi Vision 2030.

Neeraj Teckchandani, Chief Executive Officer of Apparel Group, said: “Saudi Arabia continues to be one of Apparel Group’s most important strategic growth markets, and we are proud to partner with Knowledge Economic City on this landmark development. Multaqa AlMadinah Mall represents an exceptional opportunity to introduce a diverse portfolio of internationally recognized brands to one of the Kingdom’s most significant and fastest-growing cities.”

“This collaboration reflects our confidence in the future of Madinah and our shared ambition to create a world-class retail and dining destination. Through this partnership, we look forward to delivering memorable customer experiences while contributing to the continued growth of the Kingdom’s retail sector.”

Apparel Group is one of the Middle East’s largest retail and lifestyle conglomerates, operating more than 2,600 stores and representing over 85 international brands across 14 countries. Its continued expansion across Saudi Arabia reflects the Kingdom’s rising importance as a strategic market, and the Group’s commitment to bringing globally recognized retail concepts to communities throughout the country.

The agreement further accelerates leasing momentum at Multaqa AlMadinah Mall as KEC continues to attract leading regional and international retailers ahead of the destination’s opening. Spanning a substantial 8,686 square meters across multiple flagship stores and restaurant concepts, Apparel Group’s portfolio will deliver a vibrant mix of fashion, lifestyle and dining experiences that complement the destination’s hospitality, residential and commercial components, firmly establishing Multaqa AlMadinah Mall as Madinah’s premier retail and lifestyle destination.